Managing Event Strategically: Event Planning
Event planning is where it all comes together. You have contracted your venue, worked with your stakeholders to understand the objective of the event and now it is time to make it happen. There are so many little pieces that go into making an event successful. When I was growing up my mom was the Director of Meeting Services for PriceWaterhouseCoopers so I got to see, hear, taste and smell everything that is involved in planning an event. Whether it be a 10 person get together to a 2,000 person annual meeting. The steps are the same.
The Convention Industry Council (CIC) has created a document called the Event Specification Guide(ESG) that outlines all the information that you should be providing to your supplier partners when planning an event. The ESG is pretty comprehensive so don't feel like you need to use all of the pieces. The document was designed to be exhaustive but with the understanding that planners may use pieces that pertain to their meetings.
By using the industry standards in your every day planning process, you are increasing awareness among your team, supplier partners and stakeholders that our industry has standards and those standards help ensure consistentcy in the process. The challenge with the ESG on the CIC website is that it is a word document. The information can be copied from one meeting to another but cannot be used across the enterprise to manage your events strategically.
We have added a module, ME Workspace, that uses technology to take the planning process from a static word document to a dynamic database driven platform that provides visibility to you, your team and management to help your organization manage events strategically.